Black Dog Institute’s inaugural One Foot Forward fundraising campaign was launched in October 2021.
Leveraging Mental Health Awareness week, the aim was to encourage people of all ages and abilities to walk or run 40km, 60km, 80km or 100km for Australians impacted by mental illness and suicide.
A social, digital and environmental campaign was designed by the studio in collaboration with elevate.
After 31 days and the participation of 43,017 people, $11,200,000 was raised. All targets were smashed!
Services:
Creative Direction
Concept/Art Direction
Graphic Design/Retouching
Merchandise
Environmental Design
Digital & Social Media